HASBRO 2019
Marketing campaign
Task
To increase sales of Hasbro (Monopoly) products and the level of loyalty of the target audience to the brand
Solution
Cross-media project with placement on TV and involvement of influencers in the social network Instagram
Result
+ 5% of target ratings on TV
+ 25% of the target coverage
SOV TOP 10 - the game Monopoly entered the TOP-10 children's brands in 2019
Client:
HASBRO